Mobile DTV Market
Siano's solutions capitalize on the convergence of two broad industry trends: the mass adoption of portable devices such as mobile phones, portable media players, portable navigation devices and notebooks, and the advent of terrestrial digital television.
Mobile communications and entertainment is still developing. The mobile handset has quickly become a consumer electronics device. What began as a pure communications device is fast evolving into a multimedia-centric, handheld computer, with the integration of digital cameras, MP3 players, PDA functionality, GPS services, gaming and video capabilities.
Other mass market devices, such as Apple's iPod, are changing the habits of millions of consumers when outside of the home. Video and TV capabilities are pretty close. Yet, the trend we're seeing is that notebooks, netbooks and tablets are becoming ubiquitous, being developed into communication hubs, with WiFi and even cellular modem capabilities. Then of course, there's the increased popularity of Mobile TV in high-end vehicles, with mid-range vehicles not too far behind.
Global standardization and regulatory agencies have developed and now deploy new terrestrial digital television services that are a better fit for mobile users. The growth of DTV coincides with new video services and technologies such as HDTV, PVR, interactive TV, and new mobile TV services, add to the mass DTV deployment. An untapped mass consumer market, media broadcasters and content owners are eager to capture the viewing attention of mobile handset users. Similar to the explosive growth witnessed in camera phones, GPS devices, and WiFi-enabled notebooks, Siano predicts an overwhelming growth in mobile DTV-enabled devices.
The strong coalition of leading cellular operators, broadcasters, mobile phone makers, software and content providers is driving a new set of standards for terrestrial DTV broadcast to mobile devices, as well as in stationary entertainment devices. Global standards include: ISDB-T in Japan, Latin and Central America, CMMB in China, ATSC-M/H in North America and Mexico, DVB-T2, DVB-T/H in Europe, South East Asia, Australia and parts of Africa, and T-DMB in Korea.
