Siano and Marvell Enable CMMB Devices to Present Innovative Picture-in-Picture (PiP) Functionality
China’s ZTE Corporation is the First CMMB Handset Maker to Use This Feature in its Advanced CMMB-enabled TD-SCDMA Terminals
Guangzhou, China, May 17, 2012 -- Siano, the world’s leading supplier of mobile digital solutions, today announced its collaboration with Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, and ZTE, a global provider of telecom equipment and network solutions. The recent partnership is aimed at bringing China Mobile Multimedia Broadcasting (CMMB) end-users an advanced feature that further enhances the user experience - Picture-in-Picture (PiP). PiP is an innovative and exciting mobile DTV product feature that enables one program (channel) to be displayed on the full TV screen at the same time as one or more other programs are displayed in inset windows. A convenient feature on mobile phones and other handheld devices, Siano’s PiP is often used to watch one program while waiting for another to start, or for advertisements to finish.
As one of the world’s leading CMMB chip designers, Siano is also the only CMMB solution provider to offer this new PiP feature, now an integral part of all Siano CMMB receiver chips. ZTE is the first TD-SCDMA handset maker to recognize and adopt innovative PiP functionality in its latest smart phone U960s designed for China Mobile. Powered by the Marvell® PXA 920 TD-SCDMA solution, the trendy U960s successfully leverages the PiP feature and presenting it on the mobile handset screen.
“With a significant rise in deployment nationwide, CMMB has become a key differentiator for China Mobile’s 3G smartphone,” said Wang Yong, vice president of ZTE. “We are very pleased with the results of our collaboration with Siano and Marvell that enable us to deliver performance and functionality to our CMMB customers. Our goal is to consistently improve our line of personal communications devices – and Siano and Marvell help us do just that.”
“Our collaboration with Siano on ZTE’s U960s provides consumers with tremendous value for their mobile entertainment,” saidLu Chang, Director of Mobile Business at Marvell Semiconductor, Inc. “Marvell’s TD-SCDMA technology is designed to deliver uncompromised performance and combined with ZTE’s quality design and multimedia capabilities, sets the unit apart from competitive offerings in its class.”
Since entering the Chinese market in 2006, Siano has established itself as an integral part of the country’s rapidly growing mobile TV market. “Siano’s new PiP functionality will help the Company continue to introduce new value-added products and services to our Chinese customers,” says Wang Wei, Siano China General Manager. “More importantly, it will maintain our position as a driving force inChina’s CMMB market during 2012 and beyond.”
About Marvell
Marvell (NASDAQ: MRVL) is a world leader in the development of storage, communications and consumer silicon solutions. Marvell's diverse product portfolio includes switching, transceiver, communications controller, wireless and storage solutions that power the entire communications infrastructure, including enterprise, metro, home and storage networking. As used in this release, the term "Marvell" refers to Marvell Technology Group Ltd. and its subsidiaries. For more information, see www.marvell.com.
About ZTE
ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while growing revenue. In 2011, ZTE’s revenue increased by 29 per cent to USD13.7 billion. Its overseas operating revenue grew 30 per cent to USD 7.4 billion during the period, accounting for 54.2 per cent of overall operating revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn.
