Siano-MS Blog
Siano Mobile Silicon builds DTV receiver chips for mobile and home entertainment. Pioneers of the multi-standard approach, the company delivers high-performance digital TV solutions. Siano works closely with global tier-1 PC and mobile device makers, and boasts a customer base that includes Samsung, LG, Motorola, ZTE, Huawei, Dell, Lenovo, and Garmin.
Recent Posts
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Where will I be watching the FIFA World Cup?
Posted by Ronen Jashek- 0 Comments
Ronen JashekRonen is the co-founder and VP Marketing of Siano Mobile Silicon. Prior, he wasUser is currently offlineParticipating teams, at least US$8 million. World champions, $35 million. Runners-up, $25 million. Teams that lose in the round of 16, $9 million. And quarter-finalists, $14 million. Overall, FIFA will allocate $576 million, a new record, and an increase from the $420 million allocated in South Africa.
Too bad there’s no payout to the tens of thousands of fans sweating in the stands, let alone the millions around the world who will glued to their TVs, laptops, a whole slew of mobile devices. So what if you can't afford the flight to Rio or the hat or the t-shirt or the entrance fee? With the largest, most competitive, most exciting, most testosterone-charged event of the year, if you can’t make it to the World Cup, the next best thing, is to watch it live wherever you are.
May 11 -
I Dig Digital Radio
Posted by Ronen Jashek- 0 CommentsRonen JashekRonen is the co-founder and VP Marketing of Siano Mobile Silicon. Prior, he wasUser is currently offlineWe live in a crowded, overpopulated digital world stuffed to the gills with movie theatres, TVs, mobile devices of all shapes and sizes, and yet it’s the radio that has remained resilient and still enormously popular.
Ever since 1910 when Marconi figured out what to do right, radio has not lost its footing or its allure. But now, it’s digital radio that’s thriving, replacing much of the AM-FM transmissions as we know them. With the adoption of DAB+ technology in Europe as the standard for digital radio, more stations and services have become available. What is curiously interesting is that for radio’s longtime rival, the television, the move from analog to digital TV has been seamless in most world regions. But whereas the majority of the world has moved to digital TV, radio has been left in the dark.
Mar 25 -
True Confessions of a DVB-T2 Junkie
Posted by Ronen Jashek- 0 CommentsRonen JashekRonen is the co-founder and VP Marketing of Siano Mobile Silicon. Prior, he wasUser is currently offlineThailand is the most popular tourist destination in Southeast Asia, and for good reason. You can find just about anything there - sparkling beaches, lush forests, incredible cuisine, some of the best hotels on the planet, and come April, digital TV broadcasts, or what locals already call DVB-T2.
Now, if you happen to be a resident or if you’re just passing through, I can assure you that DVB-T2 is gonna rock your world – your… digital mobile world. And if you’re lucky, it might even cause a commotion on the shores of Koh Phi Phi. Once up and running nationwide, high-quality digital mobile TV will be available anywhere – anytime, as accessible as a bottle of suntan lotion and a tall Mai Tai in Phuket.
Feb 13 -
2013: What I learned about mobile digital TV
Posted by Ronen Jashek- 0 CommentsRonen JashekRonen is the co-founder and VP Marketing of Siano Mobile Silicon. Prior, he wasUser is currently offlineGlobal market consultants, Ernst & Young (EY), were quick to help me out as I sat down to write this blog. They too, decided to reflect on 2013 and take a closer look at the driving force behind the future of television. The way I see it, is that our industry is getting ready for a major upheaval – a big shift in how we do business and as a result, what we’ll see on our screens.
According to the report, Future of Television – Media & Entertainment, viewing audiences aren’t willing to park themselves in a recliner just to be entertained. Seems they’re toughening up and demanding television experiences that are interactive, mobile and tailored to their needs and interests. The future of the squawk box now rests on the relationship between content and viewer, or what EY refers to as “compelling content tailored to an audience of one.”
Dec 31 -
Thirty Five Billion… and Counting
Posted by Ronen Jashek- 0 CommentsRonen JashekRonen is the co-founder and VP Marketing of Siano Mobile Silicon. Prior, he wasUser is currently offlineWhat’s worth a mere 35 billion dollars? It could very well be the GNP of a small nation off the coast of the Galapagos or it could be the anticipated revenues of a market we all know and love. Luckily for me, since I’m more familiar with the market than with Galapagos geography, it’s global online TV and video revenues that will take over the world by 2018.
Let’s just say that the $34.99 billion “menu” is what the media has been calling “record breaking,” and this is because of the huge increase in people watch online TV and video in the privacy of their homes. In less than five years, an expected 520 million homes in 40 different countries will watch online TV and video. Big business? You betcha’. It’s a haven for advertisers and it’s a big boon for mobile device makers too. It’s the pods, the pads, and the phones that will be replacing the big screen in our living rooms.
Nov 06 -
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