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Siano-MS Blog

Siano Mobile Silicon builds DTV receiver chips for mobile and home entertainment. Pioneers of the multi-standard approach, the company delivers high-performance digital TV solutions. Siano works closely with global tier-1 PC and mobile device makers, and boasts a customer base that includes Samsung, LG, Motorola, ZTE, Huawei, Dell, Lenovo, and Garmin.

MDTV: 365 days… and counting: Redefining and reshaping the MDTV space in 2012

Posted by Ronen Jashek
Ronen Jashek
Ronen is the co-founder and VP Marketing of Siano Mobile Silicon. Prior, he was
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on Sunday, 30 October 2011 in General

It used to be that if you didn't have a VCR, you were not up to date with technology.  Then it moved to cell phones.  Then, it was MP3 players.  But that was all child's play, compared to what has happened more recently.

With the advent of real smartphones and tablets, it is clear what the "must-haves" are.  And it is clear that everything is moving very fast.

Of course, we at Siano are right in the middle of the action, in terms of where technology is going, with our focus on mobile digital TV (MDTV).  After all, one can only play Angry Birds and Fruit Ninja for so long.  Eventually, people have to move on to other applications.

And for that reason – among others – the MDTV space has gone through more in the last 12 months than in the previous six years, and I'm very excited about what the next 12 months are going to bring.

And that is why I decided to start writing this blog.

Over my seven years in the industry, there have been successes and failures.  Some markets are ramping up very nicely, while others are not moving as quickly as we had all expected.

  • Latin America – clearly destined to be a key market – has not matured as fast as people expected.  We expect that growth in the next two to three years
  • China – also a major market – is ramping up as expected, but there are other important considerations playing out there that deserve a closer look
  • And, of course, there is the U.S.  And there is a lot to say about the U.S.

So keep your eye on this space, because I'll be addressing all the key issues – and some of the controversies – in the MDTV industry.

Comments

Guest
Ronen Monday, 31 October 2011

Great initiative

Thanks!
Mobile Digital TV informative and updated info is hard to find.
i'm waiting for the next update.

Guest
J. D. Simms Monday, 31 October 2011

Mobile DTV - Xmas 2012?

Really tied into what you wrote.
So will the U.S. be able to keep their promise by year end and will TV stations be offering over-the-air programming to smartphones, tablets and netbooks? Curious to know what you think.

Guest
cell phone monitoring Monday, 07 May 2012

mobile digital TV

Can't agree more.
Indeed, mobile digital TV means small is beautiful, and maybe more importantly, ready to go when and where you do.

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Guest
Guest Tuesday, 16 February 2016