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Siano Mobile Silicon builds DTV receiver chips for mobile and home entertainment. Pioneers of the multi-standard approach, the company delivers high-performance digital TV solutions. Siano works closely with global tier-1 PC and mobile device makers, and boasts a customer base that includes Samsung, LG, Motorola, ZTE, Huawei, Dell, Lenovo, and Garmin.
I'm gearing up for the 2012 Olympics. And you?
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I am a child of the 80s and early 90s. And, of course, like with any era there were a lot of things that defined that period, such as the Live Aid concerts, Reagan-omics, the Cold War and very, very strange clothing.
But for me, as a boy growing up then, it was all about sports. And for someone who cares a lot about sports, there is nothing like the Olympic Games.
I still remember 1988. Flo-Jo was the queen of track and field. Greg Louganis ruled the diving pool. And, well, for the United States basketball team, things did not go as planned.
But I saw none of it live, because those Games took place in Seoul, South Korea, which is on the other side of the globe. And back then, it took a lot to be able to watch an event live – on my terms.
Times and technology have certainly changed, but the challenge of watching a key sporting event when and where you choose still exists.
In less than two months, we will all turn our attention to the 2012 Summer Olympics, taking place this year in London, UK. And, via streaming video, we will all be able to watch the events from our iPhones, Androids, tablets and other devices that were not even thought of back when I was growing up.
But watching the events via live broadcast TV on our mobile devices is still not a reality for much of the world, and certainly not for the United States.
But progress is being made.
Siano just launched this week Carmel, a cool accessory in the Israel market that connects directly to iPads and iPhones to enable high-quality live broadcast TV. Orange is offering it, and here's what Arik Elster, the company’s director of end-user equipment and product development, had to say about it:
“We’re very excited about offering Carmel to our customers. We know that Carmel will deliver, especially as we gear up for the UEFA European Football Championship and the 2012 Olympics in London. Now, Orange customers will be able to enjoy these and other global events anywhere and at any time.”
And I intend to, just like I always wanted to as a child of the 80s and 90s.
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