I have been in the mobile DTV industry for quite some time, and have always remained up-to-date about how our industry is impacted by events taking place around the world.

Imagine, for example, what it would have been like for people to have been able to watch on their cell phones live the rescue of these guys.

But times were different then, and the industry was simply not yet mature enough to have been impacted.

Things have changed.

These London Olympic Games are expected to illustrate dramatically how the coverage of sporting events is evolving.  That much is clear, especially to those of us in the industry who are seeing so many technological developments announced surrounding the Games.

I just received an email with a bunch of TV-related stories focusing on the London Games, and there was one story that really jumped out at me because of how it supports what I have believed for quite some time.

Take a look: Telemundo Media Plans More Than 173 Hours of Olympic Coverage

The article states that "More than 200 hours of Spanish-language digital video will available to authenticated subscribers, including all of the network's on-air broadcasts and the live-streaming of trials involving Hispanic athletes."

This combination of streaming and broadcast, providing the largest amount of content to the widest audience possible, is a key factor in the development of the mobile DTV market.

The idea behind it is that broadcasters and consumers do not have to choose between broadcast and streaming.  This is not PC versus Mac here.

It's an evolution of content delivery that will result in everyone winning at the end.